Back to the Australian Iconic Source

Wet Weather Fails to Dampen Spirits
September 1, 2018

What better place to celebrate the launch of Australia’s first International Eco Fashion Week Australia (EFWA) than at Western Australia’s most iconic and oldest Agricultural event –  Dowerin Field Days – being held the 30th-31st of August, 2017.

Australian Merino wool has no equal. It is one of the world’s most premium natural fibres, worn by many designers in fashion history and embraced today by Eco Designers around the world . Extremely versatile, designers love to work with this fibre because of its breathability, warmth, elegant look, luxurious feel and ease of tailoring.

Come join EFWA as we celebrate sustainable merino wool on the Dowering Field Days Runways with a fashion show on both days. International Fashion Designers from the  USA, Canada, Spain, UK, Japan, Philippines, Indonesia, India, New Zealand as well as Interstate and Western Australian Designers will each present  a beautifully designed wool and wool integrated garment.

Perth based International Eco designer of Green Embassy  and founder of EFWA  Zuhal Kuvan-Mills shares, “This EFWA2017 media launch  will be a celebration of Australian Merino fibre as an incredibly sustainable resource.  It is a fibre from our land, produced by simple mix of fresh air, sunshine, grass and water. Australian wool is lovingly cultivated by generations of wool growing Australian farmers who nurture every step of the growing process to deliver one of the earth’s finest and most sustainable precious fibres. Merino Wool is a completely renewable fibre. Australian Merino sheep produce a new fleece every year and it is 100% biodegradable.”


For more information and events details go to:


Media Enquiries:

Zuhal Kuvan-Mills at



About Eco Fashion Week Australia 2017

Eco Fashion Week Australia will collaborate with the designers, artists, activists, community, media, businesses and educational programs, as well as the local Governments, to raise awareness for environmentally conscious fashion. With Eco fashion weeks spreading across the globe, it is only natural for Kuvan-Mills to take the wheel in her own beloved home of Perth, Australia. The initiative she has taken to implement Australia’s first and very own Eco fashion celebration will strike a chord with designers, fashionistas and media alike.

This innovative, forward-thinking event will feature, exclusive informative discussions, exhibitions, hands-on workshops and incredible runway shows showcasing the best in organic, hand made, local, re/up cycled fair-trade, ethical fashion, traditional, and textiles.

Eco Fashion Week Australia is proudly supported by TCFWA, TCF Australia, TCF Global,  Australian Made Campaign , Fly By Night musicians Club, Taylors Art and Coffee House, Green Embassy, Dowerin GWN Machinery Field Days, Eco Beach, Loig’s Music Lab, Dene Selby Modelling Agency, Rainforest Rescue, RSPCA-Reloved Fashion, Mercado32, Launchpad Model Management, Vivify Textiles, Curtin University, and ECU along with Media Partners Eluxe Magazine, The Bahamas Weekly, Peppermint, Olio by Marilyn, Style Drama, Textile Beat  and MOCHNI.COM


About Dowerin Field Days   August 30-31th 2017

The Dowerin GWN7 Machinery Field Days is an agricultural expo located in the Central Wheatbelt of Western Australia.

The event has continually expanded over the past 52 years to become the largest and most successful event of its kind in the Western Australia State with a strong reputation which is widely recognised throughout Australia.

The Dowerin Field Days are classed as being among the three largest agricultural machinery events in the country.

Leave a Reply

Your email address will not be published. Required fields are marked *